The Value of Financial Advice

Engineering, aircraft design, medicine, law are professions where practitioners have studied many years, passed rigorous certification exams and upgrade their professional skills on an ongoing basis. It is the same for financial professionals. As retired public servants, we would be reluctant to practice medicine on ourselves or family members. We should be similarly cautious to think that just having more time on our hands makes us experts in tax efficient investing, or permits us to effectively structure an investment strategy to maximize retirement income then leave something for the next generation.

Financial advice is not particularly costly, especially when it returns more than it costs through greater, more stable long term investment returns. Most importantly, a long term advisory relationship with a trusted financial adviser has been shown to yield increased return compared to not having an adviser, or even having an adviser for a shorter period.

Your financial adviser should be knowledgeable with extensive education in investments. Common designations are CFP- Certified Financial Planner, CFA – Chartered Financial Analyst CFS- Certified Fund Specialist or RFP – Registered Financial Planner. In banks, one may find PFP – Personal Financial Planner. When looking for sound advice, the person or people you interview for this job should have one of these, preferably RFP, CFP or CFA. Since you are seeking a stable long term relationship, a personal recommendation from a family member or friend is an excellent start. Trust and confidence in the person and their judgment is essential, since you are going to be providing this person with your complete financial ‘X-ray’ (and your money), so don’t be shy about asking them probing questions about themselves, including how they are paid. All should be detailed in the firm’s Client Relationship Document. Ask for it!

Once you have chosen your financial advisor, he/she will ask in return about your f inancial and personal situation, your goals and objectives, your comfort with risk and your knowledge of investment types and practices. From this, you will first get an “investment strategy”, which defines in broad terms what you expect to achieve in what period of time, using what investment tools. If this is agreed, it becomes a long term planning framework, into which your advisor would then develop an ‘investment plan’ for diversified investments and clear links to your medium and long term objectives as expressed in your strategy.

The advisor then takes your money or your existing investments and slowly transforms them into your ‘new’ portfolio (GICs, bonds, mutual funds, equities, etc.) Since both of you will use the investment plan as your guide, it is important to accept that sometimes events cause plans to change. Every six or twelve months, it is sensible to review with your advisor how the portfolio is doing, and whether there is a need to make any changes to ‘maintain your objectives’.

Financial advisors do not read tea leaves to know which investments will go up or down. They are disciplined, dispassionate, experienced individuals with special knowledge of a complex field – investing. They have been through difficult times and can reassure nervous investors when markets are volatile. That confidence makes for a calmer investor, and one who is more likely to achieve their investment objectives because they are not ‘spooked’ by market corrections. Instead, the advisor may be ready to suggest ‘jumping in’ when prices are still low to get more advantage when markets later start to climb, as they always do. Avoiding errors in investing is as important as damping undue or ill-informed enthusiasm.


Robert Todd started with External Affairs in 1973. He was a Director of Tradex, an Ottawa-based mutual fund company. Tradex was established in 1960 by employees of the Departments of Trade and Commerce and of External Affairs. http://www.tradex.ca

For more information, the Mutual Fund Dealers Association, the industry’s self-regulating organization, offers a range of educational links and documents: https://mfda.ca/ investors/investor-education/

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